Collage of Pink Art


Pink Week can be celebrated many ways.

The number of Pink Week observers is growing each year thanks to participants just like you. In 1999, Pink Week found it's way to Amsterdam making it an international success. If you know someone who should know about Pink Week or if you would like some extra Pink Week materials to distribute yourself, we'd be happy to oblige.

If you have any pink ideas, stories, recipes, films, people, anecdotes or whatever else that might pertain to Pink Week please send it in.

If you'd like to participate in the capacity of an official Pink Week Ambassador of Pink simply write an essay of 200 words or less explaining why and how you'd contribute to the holiday. Get that essay into an envelope, along with a photo or drawing of yourself for our records, and send it to the address below. Don't delay, we need your help for Pink Week to grow.

Pink World Map

Pink Week has reached about 20 of the states in our union. We'd love to boast of contacting all 50. So if you are in Iowa and celebrating Pink Week, we'd like to know about it.

Pink Week is also always thrilled to receive mail from other countries, making this project truly international.

Hello to Korea, India and Chile, you seem pink but we haven't heard from you yet.

Traditionally, the holiday has been observed simply by wearing pink for the duration of the entire week. Since many people do not have pink clothing, small pink tags are printed and distributed each year free of charge.

Wearing pink clothes or a pink tag is a popular and effective way to celebrate Pink Week, but other modes of participation have developed over the years.

  • Eating a pink food (i.e. baloney, pickled ginger, cotton candy) has become a favorite tradition.
  • Some people like to make a special trip to a pink place, such as the Barbie aisle of a toy store.
  • Simply recall a pink place like a certain beauty salon or a grandmother's rose scented bathroom.
That's called a Pink Pilgrimage.

Don't underestimate the power of observation. One could participate just by looking for pink in the world.

  • Take an extra look at your tongue.
  • Admire the pastry boxes at your favorite bakery.
  • Scan a crowd for people wearing pink.
Some of the most memorable methods of participation have come about inadvertently.
  • One unfortunate man contracted a mild case of pink eye.
  • Another unlucky person stepped in bubble gum.
These normally inconvenient situations may be embraced as fatefully festive during Pink Week. Perhaps you may have eaten too much pastrami during an overzealous pink week luncheon, rejoice and take a pink dose of Pepto Bismal.

To receive a tag, brochure and poll please send something pink and a self addressed stamped envelope to:

Pink Week Headquarters
c/o Verge Center for the Arts
625 S Street
Sacramento, CA 95811

This address is only for Pink Week and will not be sold or used for any other purpose.


Gioia Fonda would like to Thank & Acknowledge
the following people
who have helped

Eric Wood
Chief Consultant of
Pink Week since 1993

Jim Fonda
Honorary Pink Week
Ambassador since 1998

John Atura
Official Pink Week
Ambassador since 1999

Stella Rhodine
Official Pink Week
Ambassador since 2001

Honorary Pink Week
Ambassador since 2001

D. Oldham
Honorary Pink Week
Ambassador since 2002

Carrie Cottini
Honorary Pink Week
Ambassador since 2002

Kyle Neath
Honorary Pink Week
Ambassador since 2002

Matt Bourbon
Official Pink Week
Ambassor since 2002

Shalene Valenzuela
Honorary Pink Week
Ambassador since 2004

Sarah Detweiler
Official Pink Week
Ambassador since 2004

Kelly Cunningham
Official Pink Week
Ambassador and Social Media Consultant since 2005