25th ANNUAL PINK WEEK
November 11-17, 2018

During the week of November 11-17, 2018, we will celebrate a quarter century of attempting to liberate the color pink from all meaning. When you frivolously invent a holiday in your twenties, you cannot imagine where or what it might lead to in the future. Over the years, this project has offered great challenges, conceptual obstacles and truly spectacular moments here and there, all of which have influenced (even formed) the artists we are today and our artistic practices beyond Pink Week. This heartfelt, delightful, yet futile effort, has brought us joy, comradery, and discovery, so it is not easy to announce that this year will be the last formal Pink Week (as in, we will no longer be creating and distributing annual pink week tags, hosting pink week events/art shows etc. after 2018). The holiday will just have to live on in a more organic fashion or gradually fade away, not unlike a fugitive pink pigment. Keep celebrating if it is something you enjoy. We probably will, just in a much simpler way, within the confines of our home. The Pink Week Facebook Page will continue to post about things pink or otherwise related to considering colors in new ways and the Pink Week board on Pinterest will likely continue to grow.

Pink Week might appear to merely be a week of rosy fun but it takes over about three months of artistic bandwidth and studio time, not to mention quite a bit of cash. To be perfectly frank, our list of responsibilities and priorities has grown and shifted over the years and the time and monetary resources we put into Pink Week really need to be redirected elsewhere going forward (other art endeavors, teaching, running the art department at SCC, home repair, political campaigns, retirement fund, world travel, you get the idea). We love this project but it is time to bring it to some sort of conclusion.

Celebrations this year will include a retrospective exhibit featuring the history of Pink Week, photos by our beloved Official Pink Week Ambassador Sarah Detweiler of Green Bay Wisconsin, a selection of pink pieces from Work of Art-Southside Unlimited and a redux version of the Pink Pix photobooth experience, all at the Kondos Gallery at Sacramento City College. The opening reception for this exhibit will be Thursday, November 15, 12-1:30pm. There will also be a pink music listening session in the gallery on Wednesday, November 14 from 12-1:30 pm and pink week story time with coffee and donuts in the gallery on Saturday, November 17 from 11-1:30pm.

Additionally, this year the festivities will also feature the Pink Week Micro Art Invitational (2 x 2 inches or smaller) across town at Robert Ray's' Micro Art Gallery within the Sparrow Gallery in Sacramento. The opening for this exhibit is Saturday, November 10, 6-9pm. If you find yourself in the area for any of this, please stop by. We would love to see you!

We are so thankful to all who have participated and indulged this project over the years. Rest assured, we will always and forever be fighting the good fight to let pink (and all other colors) sometimes just be colors. We encourage you to do the same. Pink on! Remember always, it's a color, not a cause.

Yours in pink: Gioia & Erwo, Founders of Pink Week